We turn passion into real social impact.
Play For a Cause is a platform that connects sports, entertainment and collectibles to social causes. Through auctions and exclusive experiences, we turn unique moments into concrete resources for organizations that generate positive impact on society.
R$ 6M+
raised
50K+
people impacted
R$ 1K+
auctions held
125
social institutions
A story of love and purpose
2018
Company founded as Football For a Cause:
- Initial focus on partnerships with NGOs, clubs and football athletes
- Use of jerseys, balls, autographed items and experiences to generate social resources
2019
First structured partnerships with football clubs: Santos
2020
Official rebrand to Play For a Cause, marking the expansion beyond football
- Launch of the "O Futebol Se Importa" campaign, the largest fundraising campaign with athletes during the Pandemic
2021 - 2023
Strengthening of partnerships with clubs, leagues and sports organizations
Collectors: A New Chapter: We opened space for collectors to sell rare and historic items on Play For a Cause, allocating part of the proceeds to social causes.
2024
Official entry into the entertainment segment, with Rock in Rio as our first partner
2025
Expansion into major leagues and events across different sports
Partnerships with:
SLS (Street League Skateboarding)
WSL (World Surf League)
CBV (Brazilian Volleyball Confederation)
The Town
National scale and global growth vision
Present
Launch of the Play For a Cause marketplace
Creating an environment with
greater transparency,
traceability and security for:
- Collectors
- Partners
- NGOs
- Certifiers
- Clients
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Collectors
We turn your collection into impact. Sell with security, curation and purpose.
NGOs
Connect your cause to innovative resources. Expand your reach and fundraising
Learn moreClubs, Leagues and Events
Generate revenue with purpose and engage your fans with transparency and full operation
Learn more